AMERICA'S YOUTH HAS GONE POG WILD
NBC's David Bloom examined the latest craze among children -
- the POG, small cardboard milk caps. POG, which stands for
"Passion-fruit, Orange and Guava" originated with a Hawaiian
juice drink. Generally priced between $3-5, they can be used
for games, collecting, and trading. POGs have become so popular
that Alan Rapinsky has started the World POG Federation.
Rapinsky got the idea after 1 billion milk caps were distributed
in Hawaii alone last year. Bloom noted that the POG craze is
becoming so large that even "corporate America" is joining in
("Nightly News," 12/22).