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Volume 24 No. 112

Sponsorships Advertising Marketing

     John Labatt Ltd., "already reeling from disruptions in
professional sports and stalled in its plans to sell off its
entertainment assets," has taken a C$90M hit to its Femza holding
with the recent 15% devaluation of the Mexican Peso. Last July,
Labatt purchased 22% of brewer.  On Tuesday, the Mexican
government lowered the limits on how low the peso trades with the
U.S. dollar, which in turn led to the peso's devaluing by 15%.
If this situation persists, Labatt may have to reduce the value
of the Femza asset by about C$90M.  Earlier this month, Labatt
reported a C$13M loss from the baseball strike (Paul Brent,
FINANCIAL POST, 12/22).

     USA Hockey has announced that it has renewed and enhanced
its partnership with Karhu USA, Inc. as an Official Sponsor and
Supplier.  Karhu will also become the Official Sponsor of USA
Hockey InLine, a new program established to meet the needs of in-
line hockey enthusiasts.  Karhu, under the brand names of Jofa,
Koho, Titan, Canadien and Heaton, is a designer and manufacturer
of in-line and ice hockey sticks and equipment.  Each agreement
represents a two-year commitment on behalf of Karhu.  Through its
sponsorship of USA Hockey InLine, Karhu will assist in the
development of instructional programs for in-line hockey players,
coaches, and referees.  Dave Smallwood, Karhu Hockey Division VP:
"We are proud to continue our long-standing relationship with USA
Hockey and look forward to providing further support for the
development of local and national-level ice hockey and in-line
hockey programs" (USA Hockey).