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Volume 24 No. 156

The Back Of The Book

                                               52-WEEK
COMPANY        SYM   CLOSE    +/-    OPEN    HIGH    LOW   VOLUME
Bos. Celtics   BOS   21 7/8  +1/4   21 7/8  24 1/8  17 7/8    400
Cobra Golf     CBRA  33 7/8  +3/8   33 1/2  41 1/2  12 1/2  27000
Callaway Gol   ELY   31 3/8   0     31 3/8  43 3/8  24 1/8  30400
Fila           FLH   19 1/4  -1/8   19 3/8  19 7/8  12 1/2  41000
Sport Supply   GYM    9 5/8  -1/8    9 3/4  18       9 1/4   1100
L.A. Gear      LA     5 1/2  +1/4    5 1/2  10 1/4   4 5/8   6700
Nike           NKE   66      -7/8   66 7/8  68 3/8  43 1/8 474600
Reebok         RBK   38 1/2  +7/8   38      40 1/4  28 3/8  14300
Russell Athl   RML   29 7/8  +1/4   29 7/8  32 5/8  24       7600
Starter        STA    6 7/8   0      6 7/8  19 1/8   6 1/4   2200
Skybox         SKYB  11 5/8  -1/8   11 5/8  14 3/8   5        100
Sportmart      SPMT  11      -1/2   11 1/2  19 1/4  10 1/2 344000
Sports Auth    TSA   21 1/2   0     21 1/2  25      19 1/4  21600
Topps          TOPP   4 7/8   0      4 7/8   8       4 1/8  22600

     TODAY:  The AFC after Week 17     TOMORROW: The NFC after Week 17
'94 YEAR-TO-DATE
TEAM
HOME
DATES
AVG.
TIX
REVENUE

'93
AVG.

TIX REVENUE
+/- FROM '93

KCC^
8
79,056
$29
$18,340,963
75,790
+ $1,363,975
JET
8
77,295
$25
$15,458,950
76,121
+ 234,747
DEN^
7
75,389
$29
$15,304,054
75,273
+ $2,131,279
BUF^
8
74,500
$30
$17,880,060
78,454
+ $934,077
CLE
7
74,224
$27
$14,028,363
74,263
- $126,880
MIA
7
73,430
$30
$15,420,210
66,618
+ $1,430,520
SDC^
7
61,363
$32
$13,745,408
59,218
+ $2,553,260
SEA^
8
61,238
$28
$13,717,312
54,835
+ $3,189,088
PAT^
8
60,252
$34
$16,388,544
45,358
+ $5,742,115
PIT^
8
59,821
$32
$15,314,048
55,116
+ $3,409,019
CIN^
7
58,853
$31
$12,771,194
46,608
+ $3,309,683
HOU^
7
57,734
$27
$9,966,726
55,926
+ $962,640
IND
7
53,281
$27
$10,070,163
52,129
+ $341,929
LAR
7
50,485
$33
$11,661,936
52,838
- $543,543

NOTE: Teams with the symbol (^) next to their name haveincreased their ticket prices over last year. "'93 AVG." isbased on the same number of home dates as the teams have had thusfar in '94. "TIX $" is the team's average ticket price. "TIXREVENUE" is an approximated figure based on the increase/decreasein attendance for the same number of home dates from '93. The+/- revenue figures take into account all new ticket prices.