FOX SPORTS AND MCI LAUNCH AN INTERACTIVE TOUR
Fox Sports and MCI's 1-800-COLLECT are targeting a "young,
techno-literate demo in a promotion called the Virtual Reality
Tour starting this month adjacent to football and music events."
Patty Proferes, Dir of 1-800-COLLECT: "We think this will extend
our brand personality. We're looking to be fresh and new, and
virtual reality is the buzz right now." 1-800-COLLECT has
committed to a 12-month "stint with the traveling fest." On tour
is a 50-foot tractor-trailer that contains two virtual reality
experiences. The virtual reality truck, which was outside the
Chargers-49ers game yesterday and the Billboard Music Awards last
week, will be in Washington, DC, on Sunday for the Buccaneers-
Redskins game, and at the Georgia Dome for the Falcons-Cardinals
Arizona on Christmas Eve. The tour will eventually travel to Fox
affiliates across the country, "making appearances at special
events and provided opportunities for local cross-promotions"
(T.L. Standley, BRANDWEEK, 12/12 issue).