Group Created with Sketch.
Volume 24 No. 156

Sponsorships Advertising Marketing

     Early holiday shopping stats are in.  On "NBR," Paul Kangas
reported that analysts are saying sales for the Thanksgiving
weekend rose 7-8% over last year (PBS, 11/28).  On "Moneyline,"
Lou Dobbs reported that the International Council of Shopping
Centers announced that retail sales on "Black Friday" were 9%
ahead of last year (CNN, 11/28).

     NIKE:  On Wednesday, Braves infielder Fred McGriff and
Atlanta Mayor Bill Campbell will dedicate a new P.L.A.Y. court
made from recycled Nike shoes in Atlanta.  This is the sixth U.S.
city this year to have a court donated as part of P.L.A.Y. --
Participate in the Lives of America's Youth, Nike's national
youth sports and fitness initiative (Nike).
     CONVERSE:  The company has introduced a new TV spot created
by Houston Effler Herstek & Favat, for its new Sky Rider
basketball shoe starring Timberwolves forward Isaiah "J.R" Rider
(ADVERTISING AGE, 11/28 issue).
     REEBOK:  Today in Orlando, Reebok endorsers Shaquille
O'Neal, Emmitt Smith and Frank Thomas shoot a TV ad that will air
"globally" -- although Thomas and baseball references will not be
included in European airings (Michael Hiestand, USA TODAY,
11/29).  The company has also introduced a new line of basketball
shoes and apparel built around NBA star Shawn Kemp.  A TV spot by
Leo Burnett began running last week (ADVERTISING AGE, 11/28

     According to a survey by the Sports Apparel Products
Council, sports apparel -- a $32.2B industry -- "is
revolutionizing the fashion industry and is directly responsible
for trends that affect both sexes spanning all age groups."  Only
8% of the population uses sports apparel strictly for sports or
fitness activities, while 35% of the population wear sports
apparel exclusively for casual wear; 56% use it for both.  Among
other results:  86% of consumers own sports apparel; Teens (13-17
year-olds) represent only 8.9% of all sports apparel wearers, but
account for 29% of sports apparel dollars spent.  Teens own the
most licensed wear, basketball apparel and outdoorwear.  The
average consumer shops for sports apparel 10 times a year and
spends an average of $193/year.  Teens, however, shop for sports
apparel 22.9 times per year and spend an avg. of $311/year.  Men
spend $201/year versus $187 for women.  The top three categories
of sports apparel owned by men are licensed wear (65%), swimwear
(42%) and running wear (36%).  For women, it's swimwear (63%),
followed by licensed wear (45%) and bodywear/aerobic wear (41%).
Sporting Goods Manufacturers Association Exec Dir Maria Stefan on
the impact of teens on apparel: "Teens are trendsetters and what
they wear ends up influencing the entire fashion industry"