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Volume 24 No. 156
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HONDA CLOSE TO DEAL FOR AD TIME ON NBC '96 TELECAST

     Last week, Honda/Acura was closing in on a deal with NBC to
buy ad time during the '96 Summer Games.  So far, ad agency
sources say, NBC has written between $350M and $400M worth of
Olympic business (INSIDE MEDIA, 11/16-29 issue).