IT'S MILLER TIME FOR THE PANTHERS
Miller Brewing Co. and the Carolina Panthers announced
yesterday that Miller will be the team's malt beverage sponsor
over the next 10 years. Miller's commitment to the Panthers
includes advertising on the Panther TV and radio networks, in-
stadium signage and video commercials, print advertising in
Panther publications and a variety of promotional opportunities.
Miller Marketing Services Director Michael Hart said that
Miller's Lite beer products would be the initial brands promoted
by Miller through the sponsorship (Miller Brewing Co.).