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Volume 24 No. 117

The Back Of The Book

                                             52-WEEK
COMPANY       SYM  CLOSE    +/-    OPEN    HIGH    LOW     VOLUME
Bos. Celtics  BOS  23 1/4    0     23 1/4  24 1/8  17 7/8    500
Cobra Golf   CBRA  40 5/8  + 1/2   40 1/2  40 1/4  12 1/2  148600
Callaway Golf ELY  38 3/4  + 1/2   38 1/8  43 3/8  21 7/8  210400
Fila          FLH  17 7/8    0     17 7/8  17 3/4  12 1/2   15100
Sport Supply  GYM  11 5/8  - 3/8   11 3/4  18      11 1/2   19500
L.A. Gear     LA    6 1/8    0      6      11 7/8   5 3/8   30900
Nike          NKE  61 7/8  + 7/8   61 1/8  66 5/8  43 1/8   84800
Reebok        RBK  38 7/8  + 1/4   38 1/2  40 1/4  28      327000
Russell Athl. RML  30 5/8  - 1/8   30 3/4  32 5/8  24        2600
Sportmart    SPMT  14 3/8    0     14 3/4  19 1/4  11 1/2    6100
Starter       STA   7 1/8  + 1/8    7      20 5/8   6 1/4   28100
Topps        TOPP   5 3/4  + 1/8    5 5/8   8 1/8   5 5/8  115700

     TODAY:  The AFC after Week 11
'94 YEAR -TO-DATE
TEAM
HOME
DATES
AVG.
TIX
REVENUE
'93
AVG.
TIX REVENUE
+/- FROM '93
KCC^
5
79,477
$29
$11,524,136
76,991
+ $745,396
BUF^
5
78,458
$30
$11,768,760
79,647
+ $1,016,469
JET
5
77,042
$25
$9,630,250
77,121
- $9,875
DEN^
5
75,409
$29
$10,934,334
75,273
+ $1,525,209
CLE
5
75,184
$27
$10,149,786
77,557
- $409,572
MIA
5
73,028
$30
$10,954,200
64,786
+ $1,236,300
SEA^
4
61,778
$28
$6,919,108
56,191
+ $1,524,820
PAT^
5
60,228
$34
$10,238,760
50,533
+ $2,825,540
SDC^
4
59,969
$32
$7,676,000
58,937
+ $1,310,858
PIT^
5
59,711
$32
$9,553,792
56,554
+ $1,919,029
CIN^
5
57,077
$31
$8,846,997
49,275
+ $1,702,122
HOU^
4
53,784
$27
$5,808,699
53,335
+ $901,925
IND
5
52,948
$27
$7,148,007
53,168
- $29,619
LAR
4
47,442
$33
$6,262,311
52,131
- $619,014

NOTE: Teams with the symbol (^) next to their name haveincreased their ticket prices over last year. "'93 AVG." isbased on the same number of home dates as the teams have had thusfar in '94. "TIX $" is the team's average ticket price. "TIXREVENUE" is an approximated figure based on the increase/decreasein attendance for the same number of home dates from '93. The+/- revenue figures take into account all new ticket prices.