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Volume 24 No. 137
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     The Institute For Sports Advancement (ISA), billed as "the
most comprehensive conference for education, placement and
oppportunities for advancement" for students, graduates and
others seeking a career in the sports industry, will be held
January 15-16, 1995 at the Marriott Marquis in New York.
Attendees will gain instruction in various fields of the
industry, including:  Broadcasting, Marketing, Licensing,
Sponsorship, Ticketing, Facility Management, Special Events,
Team/Franchise Management and Player Counseling.  Among the
scheduled speakers:  E.J. Krause & Assoc. Exec Dir CRAIG
TARTASKY, ProServ President JERRY SOLOMON, LA Gear VP for
Marketing Services ROB APATOFF, F.A.M.E. President DAVID FALK,
AVP Chief Marketing Officer CARL THOMAS, A's Senior VP for
Business Affairs ANDY DOLICH, and TeamWork Consulting President
BUFFY FILIPELL.  Attendees will be able to "showcase their
talent" at the ISA.  In addition, a profile of each attendee will
be distributed to the 1,200 top sports execs attending the
International Sports Summit, which follows the ISA on January 17-
18 at the Marriott Marquis, and sent to the 15,000 execs listed
in the Sports Summit database.  For more info, call Jim Rice at
E.J. Krause at (301) 986-7800 (Institute For Sports Advancement).