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Volume 24 No. 159
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     SkyBox basketball cards ran a full page ad in today's USA
TODAY pushing a new promotion:  card wrappers for a Shaquille
O'Neal "Press Sheet" (USA TODAY, 11/11)....Today's "Company
Spotlight" in USA TODAY features Gander Mountain:  They are
"aiming to be the Sports Authority of the outdoor sports world"
(USA TODAY, 11/11).....In New York, Suzanne Rostler profiles the
success Jimmy Khezrie has had with his "Jimmy Jazz" clothing
stores.  Sales for his 15 stores have grown to more than $30M
annually by selling fashions, like Champion, Fila, etc., to
residents of the city's low-income neighborhoods.  Khezrie: "If
stores service the ethnic customer the right way and give the
right services, they will be very successful" (CRAIN'S NEW YORK
BUSINESS, 11/7). ....Quaker Oats CEO Bill Smithburg, asked if he
is surprised at the market's negative reaction to the $1.7B
buyout of Snapple: "Anytime you make an aggressive move and take
on the debt that we did, there is uncertainty."  Quaker stock is
down 7 3/4 since the purchase ("Moneyline," CNN, 11/10).