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Volume 24 No. 154

The Back Of The Book

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  23 3/8   +3/8  23      24 1/8  17 7/8    4800
Cobra Golf     CBRA 37 9/16  -9/16 38 1/4  39 1/4  12 1/2  434000
Callaway Golf  ELY  38 3/8  +1 1/2 37      43 3/8  21 7/8  636400
Fila           FLH  16 3/8   +5/8  15 7/8  17 1/2  12 1/2   13000
Sport Supply   GYM  13 3/4   +3/8  13 1/2  18      11 1/2    5700
L.A. Gear      LA    6 7/8     0    6 7/8  12 1/8   5 3/8   72000
Nike           NKE  61 1/2   +1/4  61 3/8  66 5/8  43 1/8  111200
Reebok         RBK  39 7/8     0   39 7/8  40 1/8  28      295500
Russell Athl.  RML  30       +1/8  29 7/8  32 5/8  24      107200
Sportmart     SPMT  15 1/2   +3/8  15      19 1/4  11 1/4   20800
Starter        STA   6 3/4   +1/8   6 3/4  21       6 1/4  166100
Topps         TOPP   6       +1/8   6       8 1/8   5 5/8   61700

     TODAY:  The AFC after Week 9     TOMORROW:  The NFC after Week 9       
'94 YEAR TO DATE
TEAM
HOME
DATES
AVG.
TIX
REVENUE
'93 AVG.
TIX REVENUE
+/- FROM '93
KCC^
3
79,522
$29
$6,918,385
75,493
+ $440,837
BUF^
5
78,458
$30
$11,768,760
79,647
+ $1,016,469
JET
3
75,874
$25
$7,587,350
76,121
- $24,750
DEN^
4
75,373
$29
$8,743,297
75,273
+ $1,215,997
CLE
3
74,352
$27
$8,029,962
77,494
- $410,630
MIA
3
72,580
$30
$6,532,230
65,394
+ $646,766
SEA^
3
63,717
$28
$5,352,256
56,713
+ $1,268,896
PAT^
4
60,212
$34
$8,188,832
52,464
+ $2,031,657
SDC^
4
59,969
$32
$7,676,000
58,937
+ $1,310,858
PIT^
4
59,739
$32
$7,646,592
55,626
+ $1,638,984
CIN^
4
56,466
$31
$7,001,815
51,007
+ $1,085,003
HOU^
3
53,374
$27
$4,323,267
56,426
+ $576,774
IND
5
52,948
$27
$7,148,007
53,168
- $29,619
LAR
4
47,442
$33
$6,262,311
52,131
- $619,014
NOTE: Teams with the symbol (^) next to their name haveincreased their ticket prices over last year. "'93 AVG." isbased on the same number of home dates as the teams have had thusfar in '94. "TIX $" is the team's average ticket price. "TIXREVENUE" is an approximated figure based on the increase/decreasein attendance for the same number of home dates from '93. The+/- revenue figures take into account all new ticket prices. '94 ATTENDANCE SETTING RECORDS: The average paid attendanceat NFL games this year is ahead of last year's record-settingaverage. The average paid attendance through eight weeks thisseason was 62,671, which is on pace to break the NFL record of62,352 per game last season (NFL).