Group Created with Sketch.
Volume 24 No. 114

Sponsorships Advertising Marketing

     Chevrolet Motor Division is increasing its investment in the
America3 Foundaton by becoming the presenting sponsor of the all-
female sailing team in its pursuit to defend the America's Cup in
'95.  Chevrolet is already the automotive sponsor of America3,
but has now included the placement of the Genuine Chevrolet logo
on all crew members' uniforms.  Chevrolet is also the only
sponsor allowed to fly their logo on the spinnaker.  America3
will receive additional vehicles from Chevrolet.  Steve McAvoy,
manager of Chevrolet passenger car marketing: "By having a
constant presence, Chevrolet is fully able to leverage its
sponsorship."  Bill Koch, CEO of the America3 Foundation:
"Despite new rules designed to limit costs for sailing
syndicates, the cost to compete in America's Cup still runs in
excess of $20 million.  Competing would be impossible without
corporate involvement and we're excited to have Chevrolet back on
the team for '95" (Chevrolet).

     Mighty Ducks officials announced the opening of three stores
which will carry the same Mighty Ducks merchandise and
collectibles available at the two Team Stores during the holiday
season.  A fourth store is scheduled to open November 23 and all
will remain into January '95 (Mighty Ducks)....Foot Locker
announced the opening of its 200th European store in Stuttgart,
Germany yesterday (Foot Locker)....UNC will be presented the
inaugural Sears Directors' Cup this Saturday during the UNC/NC
State football game.  The Sears Directors' Cup recognizes the
school with the best collegiate all-sports record in Division I
women's and men's competition (Sears)....Pennzoil shares rose
4.8% yesterday after the company settled a potential $1B tax
liability for $454M.  Shares rose $2.375 to $52 (N.Y. TIMES,
10/28)....A WALL STREET JOURNAL profile of Young & Rubicam notes
that the agency is bidding for the Disney Cruise Lines account.
The article also reports that Chairman Alex Kroll is retiring at
the end of a "winning streak" for Y&R accounts in '94.  CEO Peter
Georgescu will succeed Kroll (WALL STREET JOURNAL,
10/28)....Eastman Kodak marketing adviser John Sculley, formerly
of PepsiCo and Apple, is "putting his support" behind the idea of
advertisers paying for the information superhighway and is said
to emphasize digital imaging in his efforts at Kodak (WALL STREET
JOURNAL, 10/28)....Marvel Entertainment Group is attributing its
37% profit gain in the third quarter to growth in consumer
products, licensing, toys and entertainment trading cards.  The
company said that this growth "offset softness" in comic books
and sports cards (VARIETY, 10/28).  Marvel is the parent company
of Fleer sports cards....The Philadelphia Department of Licenses
and Inspections confiscated 960 Wendy's burgers from one
franchise at the "peak of lunch hour" because the burgers weighed
approximately "a fraction of an ounce" less than the advertised
pre-cooked weight of a 1/4 pound.  The patties in question were
taken into protective custody and donated to a homeless shelter
and orphanage (PHILA. DAILY NEWS, 10/27).

     Noting that women now account for 40% of all new golfers and
that they bought $168M in golfing equipment in '93, FORTUNE
reports that Spalding has "launched a line of golf gear designed
specifically for women."  The Top Flight Women line features club
shafts that are lighter and club heads angled differently to
yield maximum distance. Spalding is also introducing a larger
regulation golf ball that is easier to hit, and a shorter golf
bag.  The cost: $1,000 buys a new set of woods and irons, $99 for
a shorter bag, and a dozen golf balls for $36 (FORTUNE, 11/14

     Arthur Goldberg, CEO and President of Bally Entertainment,
announced that Bally's Health and Tennis Corporation has signed
an agreement with Authentic Fitness Corporation for the exclusive
right to open its Speedo Authentic Fitness stores in Bally's
health clubs within the US and Canada.  Bally is the world's
largest commercial operator of fitness centers with approximately
350 facilities throught the US and Canada.  Goldberg said the
alliance will provide "significant revenue opportunities" for
their health clubs (Bally's).

     Turner Sports Programming has agreed to join USA Today as an
official, national media sponsor for the National High School
Football Hall of Fame in Valdosta, GA (National High School
Football Hall of Fame)....Schwinn has announced Team Schwinn, a
BMX and mountain bike racing program, to compete regionally,
nationally and internationally.  Co-sponsors of Team Schwinn are
being solicited and will have access to "extensive signage
opportunities" and Schwinn dealers and products
(Schwinn)....Miller Genuine Draft will be a primary sponsor of
Don "The Snake" Prudhomme's Top Fuel dragster in the 20-race 1995
NHRA Winston series (Miller Brewing).