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Volume 24 No. 159
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     ACTV, Inc. and Prime Ticket Network, a subsidiary of TCI's
Liberty Sports, have reached agreement with Ventura County, CA,
Cablevision to participate in the "LA Project," which will focus
on interactive sports, educational and entertainment programming
as well as advertising.  The three partners hope to begin the "LA
Project" in mid-1995 with interactive enhancement of Prime Ticket
programming, which will include the Lakers and Kings among other
offerings.  ACTV, Prime Ticket and Ventura will also work with
the William Morris Agency, ASI Market Research and Next Century
Media in the project's development (Prime Ticket)....The Penguins
and KBL Sports Network are negotiating a long-term deal expected
to "among other things, give the network some merchandising