LITTLE GIANTS GIVE NFL REASON TO CHEER
The NFL's role in the Warner Brothers film "Little Giants"
marks the start of the league's major initiative to get more
involved in Hollywood and promote football products, players and
sponsors. NFL Properties designed a marketing program for Warner
Brothers, creating radio spots and promotions for the 62 markets
in which the movie opened. The NFL is also talking with Warner
Brothers about launching the home video around Super Bowl time.
NFL Properties VP for Business Development Greg Garber: "We see
movies as a grass-roots marketing tool to bring the game to a new
generation of fans" (Jeff Jensen, AD AGE, 10/24 issue).