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Volume 24 No. 116

Sponsorships Advertising Marketing

     AT&T and Logo 7 have reached agreements to advertise on
Dorna USA's AdTime signage systems in NBA arenas during the '94-
'95 season, and that IBM and Leaf Candy have renewed their AdTime
agreements for the upcoming NBA season. Jerry Cifarelli, Senior
VP of Dorna USA: "The addition of prestigious, innovative
companies like AT&T and Logo 7 to our lineup is further
indication that the corporate community has found AdTime to be
the most effective, most reliable signage system of its kind"
(Dorna USA).

     Coca-Cola has reported $26M in third quarter income,
compared with a loss of $30M last year....Coors Brewing Co. said
it has sold 1.7% more beer in the third quarter than one year ago
(W.S. JOURNAL, 10/19)....Philip Morris' third quarter net profits
"surged" to $1.2B (FINANCIAL TIMES, 10/19)....The Sports
Authority announced the opening of its 11th South FL store in Ft.
Lauderdale on November 10 as part of the company's expansion plan
to open 107 outlets by the end of '94.  Jack Smith, CEO and
president of The Sports Authority (The Sports
Authority).....Japan's Pacific League batting crown winner Ichiro
Suzuki has an "Ichiro Deposit Account" in his honor at Hyogo
Bank.  The account pays 3.85% interest, matching Suzuki's .385
batting average (TIME, 10/24 issue)....A's manager Tony LaRussa
opened his news conference to announce his contract renewal by
criticizing Wendy's for their latest ads in which he's featured.
LaRussa, a vegetarian and animal-rights advocate, will donate his
endorsement fee to animal-rights groups.  LaRussa says he was
unaware he would be endorsing meat when he accepted the
engagement (SAN JOSE MERCURY NEWS, 10/19).  Wendy's spokesperson
Denny Lynch:  "We're confused, big-time confused.  The name of
the restaurant chain is Wendy's Old-Fashioned Hamburgers"
(Michael Hiestand, USA TODAY, 10/19).

     The NCAA yesterday restored Georgetown freshman Allen
Iverson's eligibility, citing the fact that he repaid Nike for
two free airplane tickets in July 1993.  The incident in question
occurred during the summer of 1993, when Nike flew Iverson from
his home in Hampton, VA, to a Nike-sponsored basketball camp in
Indianapolis, then home to return for a felony trial, then back
to the camp for a weekend, and then back to Hampton for the
completion of the trial.  "A Nike spokesman said yesterday the
reason the company gave Iverson the second set of flights [which
violated NCAA rules] was because Iverson had not been convicted
of a crime at the time and the company wanted to stand by him and
not deny him the opportunities of participating that the other
players received" (David Nakamura, WASHINGTON POST, 10/19).
     AIR NIKE LITE AND PRACTICE MAKES PERFECT:  A Georgetown
official valued the tickets in question at "close to $600."
Prior to yesterday's ruling, Iverson did practice with the Hoyas
in their first workout on Monday.  Coach John Thompson:  "This is
a formality that a player be declared ineligible.  If we felt
he'd violated the rules, or the NCAA felt he violated the rules
with any malice or deceptiveness, he would not have been able to
practice with us" (Kevin Lyons, WASHINGTON TIMES, 10/19).

     The NFL-United Way PSA's that run during every NFL broadcast
"have become a Sunday fixture, memorable for showing football
players helping others, often in situations richly layered in
emotions."  The spots, which "have raised millions for the
charities of the United Way," usually feature NFL players
speaking about community projects or personal tragedies they have
confronted.  The league donates $48M of air time each season for
the spots, which reach "an estimated 80 million people each
weekend."  Annual donations to the United Way have increased from
$800M to $3.05B since the campaign began 21 years ago.  Mario
Pelligrini, who has produced, directed, and written each of the
750 PSA's:  "We're not selling soap or beer.  We have no
intrinsic product.  All we have is the thing that's inside every
person -- the compassion, the caring about other people, the love
of kids.  We have to touch that. ... The spots have the highest
recall of any spots on NFL telecasts.  And we're competing
against beer commercials that cost millions of dollars" (Bruce
Adams, S.F. EXAMINER, 10/18).

     Here are the results of this year's Video Storyboard
consumer survey of the top 10 celebrity endorsers: (1) Cindy
Crawford; (2) Candice Bergen; (3) Bill Cosby; (4) Elizabeth
Taylor; (5) Jerry Seinfeld; (6) Whitney Houston; (7) Shari
Belafonte; (8) June Allyson; (9) Chevy Chase; and (10) Cybill
Shepard.  Gone from the list are Cher, Kathie Lee Gifford, Regis
Philbin, Burt Reynolds, Susan Lucci, Sally Struthers, and Ray
Charles.  David Vadehra, Video Storyboard President:  "There are
so many endorsers these days that no one has a chance to last
very long."  The complete listing of SPORTS STARS was not
included in this morning's WALL STREET JOURNAL, but reporter
Kevin Goldman notes that Michael Jordan and Nancy Kerrigan hold
the top two slots, and that George Foreman has entered in at the
(9) position.  Larry Bird, Joe Montana, Chris Evert, and Jimmy
Connors have all dropped off the list (Kevin Goldman, WALL STREET
JOURNAL, 10/19).  Look for complete list of sports stars later
this week in THE SPORTS BUSINESS DAILY.
     FOREMAN IS "A BANKABLE STAR":  According to a profile by
Mark Starr in NEWSWEEK, George Foreman is again a true star in
heavyweight boxing -- "once boxing's glamour division," but now
"like an outtake from 'Cocoon.'"  When he meets 26-year-old
Michale Moorer on November 5, the 45-year-old "Foreman will be
the oldest man ever -- at least by official records -- to fight
for the heavy weight championship."  Seth Abraham, president of
Time Warner Sports, which will broadcast the fight on HBO:
"There's boxing as great sport and boxing as great theatre.  This
is boxing as theatre, and George Foreman is the one heavyweight
who's a bankable star" (NEWSWEEK, 10/24 issue).