Leagues and Governing Bodies

CHAMPIONS OVER-35 TOUR SHOWING SIGNS OF SUCCESS

10.19.1994

     In Washington, Josh Young profiles the Champions Tennis
Tour: "Some tennis followers questioned the wisdom of a all-out,
over-35 seniors tour when Jimmy Connors and Ray Benton, a former
ProServ partner, started the Champions Tour last year."  There
are at least 10 tournaments scheduled for '95, up from three in
'93, and the tour "has its name on some expensive items from
fashion designer Nicole Miller."  Miller created 200 ties and
scarfs for the Champions Tour to sell for its charity of choice,
the Pediatric AIDS Foundation.  Miller has designed fashions for
the U.S. Tennis Open, ABC's "Monday Night Football," Major League
Baseball, Harley Davidson and Jose Cuervo.  Young notes, "As for
the Champions Tour, it's mostly about service to the sponsors.
Almost as important as playing hard on the tennis court is
chatting up a CEO at a cocktail party."  In fact, Citibank
sponsored a recent stop in Westchester, NY, "mainly to entertain
corporate clients" (WASHINGTON TIMES, 10/19).

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