Group Created with Sketch.
Volume 24 No. 112
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

REEBOK SIGNS ON AS OFFICIAL OLYMPIC ADVERTISER

     Reebok signed an estimated $25M deal with NBC to be the
exclusive athletic shoe advertiser on NBC's '96 Summer Olympic
broadcast.  Reebok has yet to sign on as a national sponsor of
the Atlanta Games, but, according to Reebok spokesperson Dave
Fogelson, negotiations are continuing with ACOG and the USOC.
Nike sponsors the U.S. Track & Field team.  Reebok joins Coke,
Anheuser-Busch, GM and McDonalds as NBC sponsors (Melissa Turner,
ATLANTA CONSTITUTION, 10/18).  Reebok was an official broadcast
sponsor of NBC's coverage of the '88 and '92 Summer Games
(REEBOK).