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Sponsorships Advertising Marketing

PHILIP MORRIS STARTS AD BLITZ TODAY

     Philip Morris USA begins running a print campaign today "to
promote its positions on issues like choosing to smoke and
accommodation between smokers and nonsmokers."  Under the
headline "We Want You to Know Where We Stand," the ads   -- which
appear in major newspapers and magazines such as the NEW YORK
TIMES, USA TODAY, and TIME -- invite toll-free calls for more
information about the company's positions.  Ellen Merlo, Philip
Morris spokesperson:  "It has not always been easy to communicate
our positions to the American public because of the emotion and
bias surrounding tobacco issues and the way they are generally
reported" (AP/GREENSBORO NEWS AND RECORD, 10/15).
     OTHER ADVERTISING NEWS:  Anheuser-Busch is replacing the
"Proud to be your Bud" campaign with "It's always been true ...
this Bud's for you"....Zima is broadening its advertising
campaign with the theme of "zomething in common," and will
feature 20-something consumers "enjoying themselves in group
activities" (N.Y. TIMES, 10/17)....TWA says it is looking for a
St. Louis-based ad agency and will not renew its contract with
Bates Worldwide at the end of the year (ST. LOUIS POST DISPATCH,
10/16)....Hertz has filed suit against Avis for false advertising
claims about its "Return Valet" service; Avis will file a
counter-suit (N.Y. NEWSDAY, 10/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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