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Volume 24 No. 115

Sports Media

     More ratings: ABC's college football is up 10% to 6.5, NBC's
Notre Dame games are up 76% to 6.0, NBC's "NFL Live" is up 6% to
3.7, and Fox's pregame show is at 4.4, down 4% from CBS' "NFL
Today" last year (Rudy Martzke, USA TODAY, 10/14)....CBS Inc.'s
shares continued to slide yesterday, following the company's
report of a 51% drop in third-quarter earnings on Wednesday
(Baltimore SUN, 10/14). ....Connecticut Public Television is
working on a package of UConn's women's basketaball games for
this season.  The package would include six regular season games
plus the Big East and NCAA tournaments.  CPTV needs to come up
with a corporate sponsor to help underwrite production cost (Jim
Shea, HARTFORD COURANT, 10/14).

     "They're probably lighting celebratory cigars" at NBC HQs in
Rockefeller Center today, as the AFC is beating the NFC in the
ratings for the first time in 15 years.  A.C. Nielsen gives NBC
an average rating of 11.6, up 22% from last year.  Fox, in their
first year with the NFC, is averaging an 11.3, the same as CBS
had at this time last year.  NBC officials attribute the
advantage to better games and the better showing of the Patriots
in Boston, the nation's No. 6 media market (Ernest Hooper, ST.
PETERSBURG TIMES, 10/14).  NBC Sports President Dick Ebersol: "It
is still amazing to me that our AFC could be ahead of the NFC at
this stage" (Rudy Martzke, USA TODAY, 10/14).