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Volume 24 No. 159

Sports Industrialists

     STEVEN COOK has moved from Procter & Gamble to Coca-Cola,
Atlanta's Special Projects/Strategic Marketing Dir....Foot Locker
VP/Gen Merchandise Manager JIM HARTMANN has been assigned to the
new position of VP/GM Kids Foot Locker (BRANDWEEK, 10/10
issue)....BOB EATON has been promoted to managing editor of ESPN
and ESPN2, and VINCE DORIA has been named Assistant Managing
Editor and News Director for both (HARTFORD COURTANT, 10/14).

     Boxing promotor DON KING wants to "join forces" with So. FL
sports mogul WAYNE HUIZENGA to hold pro boxing events at Miami
Arena.  King has proposed a bout between World Boxing Council
super-lightweight champ Julio Cesar Chavez and Tony Lopez plus
three other title fights in Dec. '94.  Huizenga Holdings owns 50%
of Leisure Management, which runs the 15,000 seat arena.  The
Chavez fight is "tentatively" scheduled for December 10 in Mexico
City but King said he might change the arrangement if Huizenga
agrees (Steve Wynche, MIAMI HERALD, 10/14).

     "Wayward hoops fans have jammed the phone lines" all week at
UNLV ticket offices to pledge season ticket purchases if coach
ROLLIE MASSIMINO leaves the school.  450 callers pledged $450,000
total and one man put down $10,000 cash "in anticipation" of
Massimino's removal (PHILADELPHIA INQUIRER, 10/14)....New CBS/Fox
Video's Sport and Fitness Products Marketing Dir LAURA SULLIVAN
is developing promo activities for sports and fitness titles,
including a January release of "Lucky Vanous:  The Ultimate Fat-
Burning Workout."  LUCKY VANOUS is the Diet Coke model and
Sullivan hopes the video will elicit soft drink and calendar
promos (BRANDWEEK, 10/10 issue)....JACK NICKLAUS was in Little
Rock this week to announce he will build a golf course on the
grounds of the proposed Harrah's Music Resort.  The resort
includes a casino and will be voted on through a constitutional
amendment in this November's election (ARKANSAS DEMOCRAT-GAZETTE,
10/13)....