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Volume 24 No. 158
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REEBOK EXPANDS INTERNATIONAL SOCCER MARKETING PROGRAM

     Reebok International has announced the signing of German
soccer star Jurgen Klinsmann to a multi-year endorsement
contract.  In addition to signing Klinsmann, Reebok announced
that they have become a sponsor of the European soccer
association, UEFA Champions League.  The three-year deal with the
UEFA includes a pan-European broadcast sponsorship and marketing
package (REEBOK).