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Volume 24 No. 112

Sports Media

     Dorna USA and ESPN International have signed an agreement
for worldwide TV distribution of the '94 U.S. Open Badminton
Championship.  Domestically, ESPN will air five hours of taped
coverage of the event. Internationally, the event will be seen in
over 40 countries.  According to DornaUSA, more than 250M people
play badminton worldwide, making it the second largest
participation sport in the world, ranking only behind soccer (THE
DAILY).

     News Corp.'s Fox TV Station unit, which has been sparring
with the NAACP over the legality of Fox's station ownership, said
it will invest as much as $20M for the formation of a black-owned
station group.  The new company, Blackstar Communications LLC.,
plans to purchase stations that will switch their affiliations to
Fox.  In filings with the FCC, the NAACP has contested Fox's
right to its eight TV station licenses, "arguing that the company
is controlled by Australian-based News Corp. and thus is
violating restrictions on foreign ownership of broadcast
properties."  The NAACP argues that by not enforcing the foreign
ownership restrictions, the FCC limits the properties available
to minorities (Elizabeth Jensen, WALL STREET JOURNAL, 10/10).

     The Sharks became the 4th NHL franchise to broadcast its
games in Spanish.  KLOK-AM, a Spanish-language radio station will
broadcast all home games (THE DAILY).... Paramount is expected to
buy WSBK-TV (Channel 38) in Boston, a satellite super-station.
But Jim Baker asks, "How can a fifth network grow on a Bruins-Red
Sox-Celtics station?" (BOSTON HERALD, 10/11)....Michele Tafoya
joins CBS Sports as a reporter and host for CBS' "Eye on Sports"
series and college basketball....Prime will kickoff its second
season of Avis Arizona Fall Baseball League coverage.  It is
offering its cable affiliates six regular season games, including
three that will include Michael Jordan's Scotsdale Scorpions (THE
DAILY)....Raycom plans to pitch a '96 national college football
package that would be composed of the various regional
conferences for which the syndicator sells the ad time (INSIDE
MEDIA, 10/5-18 issue)....CNN's Jan Hopkins reported CBS stock
climbed to 336 1/4, "the stock is now up almost 50 points since
the beginning of the year.  A big factor behind the gains:
speculation a change of ownership is in the works" ("Moneyline,"
CNN, 10/10).