NEW AND IMPROVED WHEATIES STILL HAS SWEETNESS
Olympic champions Bob Richards and Bruce Jenner appeared
alongside NFL legend Walter Payton today on "CBS This Morning" to
make the announcement of a "new, improved Wheaties." Bruce
Jenner on being a spokesperson for Wheaties: "It's more exciting
and more difficult to get on the Wheaties box, than it is to get
on the cover of Sports Illustrated." Payton: "It's like being
President of the United States." Jenner: "We're having our
Wheaties breakfast here, this is very exciting" (CBS, 9/21).
GENERAL MILLS BACK ON TRACK: Following General Mills 9%
earnings decline in the 1st fiscal quarter, General Mills Chair
Bruce Atwater said that the company is "back on track" (Sally
Apgar, Minneapolis STAR-TRIBUNE, 9/20).