City Football Group Announces Global Partnership With EA Sports
City Football Group named EA Sports the official gaming partner of Man City, MLS side NYCFC and A-League club Melbourne City FC. Each will develop its own strategy for fan engagement and will continue to have esports players represent the club at big tournaments all over the world. CFG’s collection of players include Man City’s Shaun "Shellzz" Springette and NYCFC player Chris Holly, who made esports history by becoming the first ever eChampions League winner in May '19. Man City’s collaboration will include a monthly lifestyle gaming show created by CityTV (CFG).