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Volume 27 No. 5
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FA Appoints New CEO, Plans To Rebrand As English FA

The FA appointed Mark Bullingham its new CEO, as the organization has opted for an "internal candidate" to replace Martin Glenn. Bullingham, currently the FA's Chief Commercial & Football Development Officer is "highly-regarded by senior figures at Wembley" and is expected to succeed Glenn "as soon as possible." Glenn has agreed to stay on "as part of a handover process" and plans to be at both the Nations League finals with the senior men's team as well as the Women's World Cup this summer. Barclays Retail Bank Dir Chris Pilling is understood to be the other candidate that was vying for the CEO position (London DAILY MAIL, 3/29).

Meanwhile, the FA is planning to rebrand itself as the "English FA" to "appear less arrogant to the rest of the world." FA officials see the move as "important in international circles particularly with an English-led bid" for the '30 World Cup a possibility. A final decision for the rebrand is expected next month (LONDON TIMES, 3/29). UEFA President Aleksander Ceferin praised the FA for overhauling the "arrogant" image of English football. The move would not prompt the renaming of the FA Cup, FA Council, FA Board or county FAs (London GUARDIAN, 3/28).