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LIV draws 274,000 viewers for Tucson final round

LIV Golf drew 274,000 viewers on The CW for its final round from Tucson on Sunday after averaging 284,000 for the second day on Saturday, according to a source citing Nielsen numbers. LIV’s Friday coverage streams on The CW app and other digital mediums. These Nielsen numbers do not include out-of-home viewing or the number of people streaming the event.

Data viewed by SBJ showed that 24% of U.S. households were unable to watch LIV on tradition television because their local CW affiliate did not carry it during its 1-6pmET window. That equates to 29 million homes, per sources. For LIV’s debut event this season in Mexico last month, The CW averaged 286,000 viewers for its Saturday round and 291,000 for Sunday.

LIV plans to release its own data on viewership later this week.

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