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Senators, Canucks Are Latest NHL Teams With Helmet Ads

NHL clubs continue to add helmet sponsors after the league opened up the category late last year. The Senators "will wear the logo of Bell during home games and the Canadian Tire decal will be the one used on the road when the season gets underway Jan. 15." Both are already "major sponsors of the team," as their home rink is Canadian Tire Centre, while Bell owns the naming rights to the scoreboard. Bell also is sponsoring the Canadiens' and Jets' helmets (OTTAWA SUN, 1/6).

The Canucks also named Rogers their helmet sponsor for '20-21. The Coyotes named Dignity Health their sponsor for away games and practices, after previously announcing Mountain America Credit Union as the home helmet sponsor (THE DAILY).

NHL HELMET SPONSORS TO DATE
TEAM
SPONSOR
TEAM
SPONSOR
Blue Jackets
Nationwide/OhioHealth
Oilers
Rogers
Canadiens
Bell
Panthers
Baptist Health/Ford
Capitals
Capital One
Penguins
PPG Paints
Devils
Prudential Financial
Predators
Bridgestone
Flames
Scotiabank
Red Wings
United Wholesale Mortgage
Jets
Bell
Stars
AT&T
Maple Leafs
Scotiabank
Coyotes
Mountain America Credit Union/Dignity Health
Canucks
Rogers
Senators
Canadian Tire/Bell
Blues
Enterprise/Stifel
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NHL Helmet Sponsors
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