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ATP Tour Lifts Prohibition On Tournament Betting Sponsors

Truist Atlanta Open partnered with DraftKings last summer for an exhibition that was used as a case studyGetty Images

The ATP Tour’s BOD today lifted its moratorium on tournament sports betting/daily fantasy sponsorships, according to Truist Atlanta Open Tournament Dir Eddie Gonzalez. The tour’s moratorium began in '18 on the recommendation of the Tennis Integrity Unit, following a spate of match-fixing episodes in the sport. But the TIU (now known as the Int'l Tennis Integrity Agency) and the ATP felt sufficient progress had been made to dismiss the ban and allow tournaments to pursue sponsorships with sports betting and/or DFS companies.

The sports betting and daily fantasy categories are open to ATP Tour tournaments at the 250 and 500 levels. For the time being, Masters 1000 events, like the BNP Paribas Open and Miami Open, can only pursue daily fantasy partnerships. Gonzalez told SBJ that the seven American ATP tournaments at the 250 and 500 level (N.Y., Delray Beach, DC, Newport, Winston-Salem, Houston and Atlanta) have bundled their rights together and will pursue sponsors in the category as a single unit, offering exclusivity. Gonzalez found success partnering with DraftKings last summer for an exhibition in Atlanta that was used as a case study.

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