NBA's Mark Tatum Talks Low Ratings, Eyes Return To Normalcy

NBA Deputy Commissioner Mark Tatum said he was not concerned about the low ratings for the NBA Finals this year because “if you look across all of sports, including this weekend’s Masters, we’re seeing record declines across the board in all of sports." Appearing on CNBC's "Squawk on the Street" today, Tatum said, "With the calendar the way that it is, we’re playing during a time that people aren’t accustomed to watching the NBA." But Tatum noted, “We are looking forward to getting back on our normal cadence and our normal schedule of playing, starting the season in October, which is why this season we wanted to get started in December and end in July so that we can get back on our normal cadence" (“Squawk on the Street,” CNBC, 11/17).