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Closing Bell

NBA Finals Court Design Highlights YouTube TV, Disney World

NBA

The NBA today unveiled its court design for the NBA Finals that will feature the logos of YouTube TV and Walt Disney World on the floor. This comes as YouTube TV has renewed its multiyear deal as the presenting sponsor of NBA Finals, with activation to also include a new TV spot to run during the Finals. The league also will include virtual signage for its sponsors during the Finals, with Gatorade to appear virtually on the apron in front of the team’s benches. 

In addition, the Lakers and Heat will be able to customize their in-arena PA system, sound effects and music at AdventHealth Arena in Disney to replicate their home venues. The Lakers are the designated home team for Game 1 tomorrow night, and the team will be allowed to mimic the in-arena sound presentation typically used at Staples Center.

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