Menu
Closing Bell

Bud Light Seltzer Signs Deal With Galaxy, Star "Chicharito"

Bud Light Seltzer is now the exclusive hard seltzer of the Galaxy, which also features star F Javier “Chicharito” Hernández as a brand ambassador. As part of the new relationship, there is a sweepstakes involved. If the Galaxy win this weekend against the Sounders and Chicharito scores, fans can enter into a chance to secure a virtual happy hour with the MLS player. The ad will air for the remainder of the '20 season. Both deals are multiyear and were brokered in-house by A-B InBev. AEG’s Global Partnerships group secured the deal for the Galaxy and acted as the intermediary between A-B InBev and Chicharito’s representatives.

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2020/09/25/Galaxy.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2020/09/25/Galaxy.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.