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Closing Bell

CBS Has Best Season-Long PGA Tour Viewership Since '14-15

CBS averaged 2.495 million viewers for PGA Tour coverage this season (14 events), marking the network’s best figure since ’14-15 (2.675 million) and third-best over the last decade (also behind 2.745 million in ‘12). The increase comes amid the impact of COVID-19 and despite the fact that Tiger Woods only appeared briefly in CBS’ Saturday/Sunday windows for the ’19-20 season. CBS’ average also is up from 2.184 million viewers last season (17 events), and up from 2.423 million viewers two seasons ago.

The network wrapped up its coverage on Sunday averaging 2.279 million viewers for the final round of The Northern Trust -- the first event of the FedExCup Playoffs. Dustin Johnson won the event by 11 strokes. Last year, CBS averaged 2.54 million for Patrick Reed’s win. Two years ago, the final round averaged 2.75 million for Bryson DeChambeau’s win in late August.

SBJ Morning Buzzcast: April 25, 2024

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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