Broncos Sign FanDuel As NFL's First Team Sportsbook Sponsor

The Broncos are the first NFL franchise to land a sportsbook sponsor under the league’s new, relaxed guidelines for the category, signing FanDuel as an official sports betting and daily fantasy operator in a multiyear deal. Financial terms were not disclosed. The agreement gives FanDuel access to use Broncos marks and other intellectual property on its site and apps, along with stadium signs and advertising on the team’s digital assets, plus some TV and radio shoulder programming.

The NFL opened up the category in February, allowing sportsbooks to promote in-stadium and on team websites. The league will continue to prohibit advertising during game broadcasts, including on local radio and preseason TV. The Broncos plan to sign three sportsbooks to sponsorships.

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