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Closing Bell

Microsoft, NFL Sign Long-Term Sponsorship Extension

Microsoft signed a long-term sponsorship extension with the NFL today, adding business collaboration software to its rights alongside the Surface tablets now routinely seen on league sidelines. Microsoft Teams, a program that aims to be a comprehensive platform for project collaboration, will now be used by the NFL and its 32 clubs. Two examples given are the Chiefs, which use MS Teams to coordinate scout travel, and the Jets, who use the platform for draft planning. Terms were not disclosed, but a source characterized it as a “long-term” deal. Microsoft first struck the Surfaces deal with the league in '13. Wasserman represented Microsoft in the negotiations.

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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