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Volume 27 No. 8
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Molson Coors, NHL Extend Canadian Sponsorship Agreement

Molson Coors will remain an NHL sponsor as Molson Canadian continues as the league’s official beer in Canada. The multiyear extension includes activations at NHL league events, including the Heritage Classic, All-Star Weekend and Stanley Cup Playoffs. Molson has had a league relationship in Canada since '11. Molson Family of Brands Dir of Marketing Joy Ghosh said the partnership "allows us to meaningfully connect with Canadian hockey fans and local communities from coast to coast.” Molson Coors has current relationships with 14 different NHL teams, four of which are in Canada: the Oilers, Senators, Maple Leafs and Canadiens.