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Volume 27 No. 5
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Zucker Talks Impact Of NBA Load Management On Ratings

WarnerMedia News & Sports Chair and CNN Worldwide President Jeff Zucker addressed load management issues going on with NBA players right now. NBA media partners have seen ratings decline again to start the season, with injuries being one culprit, as some top players have sat for national broadcasts. "We came into the season with incredibly high hopes given the new lineups and exciting new teams," Zucker said, "Unfortunately there have been a number of injuries that hurt this first part of the season." He added, "Let’s just hope that everyone gets healthy, and everybody plays. One of the things that needs to be addressed is top players sitting too often." Asked how the NBA should address the issue of players sitting, Zucker said, "The league certainly has some influence over teams and I’d like to see them exert that a little bit."