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Volume 26 No. 203
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Budweiser Canada Debuts Spot Promoting Women's Hockey

Budweiser Canada released a full musical spot this morning supporting the Professional Women’s Hockey Players Association and the growth of women’s hockey. In the spot -- which includes PWHPA players like Hilary Knight, Sarah Nurse and Natalie Spooner, in addition to Sportsnet’s Don Cherry -- participants sing to the tune of Stompin’ Tom Connors’ “The Hockey Song.” Budweiser, a current sponsor of the PWHPA, calls on others to support the organization and the future of women’s hockey, a similar initiative to what the brand marketed in recent weeks around the NWSL and women’s soccer as a whole.