NFL, Nike, Fanatics Extend Partnership In Long-Term Deal

The NFL, Nike and Fanatics today announced a new, long-term global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products globally. The agreement builds upon a three-way deal first signed in '18 that splits responsibilities between Nike as the league's on-field provider and Fanatics as fan retailer. Fanatics will operate NFLShop sites across key international markets including Canada, Mexico, Brazil, the U.K., Germany and China (NFL).

Meanwhile, Nike is "rolling out a new apparel collection" for Giants RB Saquon Barkley "highlighted by the debut of his official logo, which combines initials with a lightning bolt motif for a superhero-inspired look." The Nike Saquon Barkley collection includes a "short-sleeve hoodie, long-sleeve T-Shirt and hat." It becomes available Friday (SOLECOLLECTOR.com, 11/6).

Ad: Coming Soon on Nike US@saquon x Nike Apparel Collection

L/S Shirt:https://t.co/e3Mwei5hkA
Hoodie:https://t.co/AW0ivwl7Kw
Hat:https://t.co/WyWZuCA1wM pic.twitter.com/kMHS8ZYFo6

— SOLE LINKS (@SOLELINKS) November 6, 2019