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Volume 26 No. 178
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Memphis Hires Firm To Study Liberty Bowl Naming Rights

The City of Memphis is "exploring the potential value of naming rights" at Liberty Bowl Memorial Stadium, and it has contracted Navigate Research to "find out how much a corporate sponsor might be willing to invest" in the 58,000-seat stadium. More than $2M worth of improvements "have recently taken place" at the city-owned venue. Navigate Research's study is expected to be completed in the "next 90 days" (BIZJOURNALS.com, 8/29).