Jay-Z, NFL Partner On Entertainment Content, Social Activism

The NFL is partnering with Jay-Z in a deal that "will put him in charge of managing some entertainment options for the league and will tie into the sport's social justice endeavors." Jay-Z’s Roc Nation agency will become a co-producer of the Super Bowl halftime show, but the deal "does not contain a provision for him to be the halftime performer." Roc Nation "will choose entertainers who will perform in NFL content throughout the season." Jay-Z said that he "believes that Roc Nation will have the freedom" to produce the "kind of entertainment that it wants." The community activism portion of the partnership "will be tied into the NFL’s existing 'Inspire Change' program with its players" (WASHINGTON POST, 8/13).