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Closing Bell

NBA 2K League Signing Bud Light As Official Beer Sponsor

The NBA 2K League on Friday will announce that Anheuser-Busch has signed on to make Bud Light the official beer of the esports series. Terms were not revealed for the deal, and the sides say that activation plans will be announced at a later date. A-B Head of U.S. Marketing Nick Kelly, who hinted at the deal in an interview with SBJ in June, said in a statement, “As we continue to expand our footprint in esports, it is important to align yourself with great partners and Bud Light becoming the official beer partner of the NBA 2K League does just that.”

Other partners of the league include AT&T, Dell, Facebook, Snickers, Twitch and YouTube. The league’s ’19 finals weekend starts tonight with a NBA 2K League showcase tournament that will include league players as well as influencers in a pro-am type event that will take place at the league studio’s on Long Island and be streamed on Twitch and YouTube.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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