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Volume 26 No. 5
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Power Couple Of Wade, Union Star In Gatorade Zero Campaign

Heat G Dwyane Wade and his wife, actress Gabrielle Union, are starring in the "inaugural campaign for Gatorade Zero," the beverage brand's sugar-free label that launched last year. This is the "first campaign the couple has been in together," and for Gatorade, Union's appearance marks "one of the few times the brand has used someone who isn’t an athlete by profession in creative elements." In a new TV spot from TBWA/Chiat/Day, L.A., Union and Wade try to "one-up each other at the gym" to the tune of Missy Elliott’s “Pep Rally.” Gatorade will be "rolling out extensions of the campaign" in digital, print, mobile and social (ADWEEK.com, 3/19).