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Volume 26 No. 43
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Pizza Hut's March Madness Activation Includes New TV Spots

Pizza Hut today outlined its activation plans around the NCAA Tournament, as the Yum! Brands subsidiary is in its third year as the official pizza of March Madness. The chain is using its sponsorship as a platform to relaunch its P'Zone offering, and it will do so via a series of new TV ads. The spots will feature some of the more famous and meme-worthy fan reaction moments from recent years in the tournament. Pizza Hut also will continue to leverage its NCAA deal to promote its Book It! literacy initiative (Pizza Hut).