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Dallas-Based Ngage Esports Inks Ticketing Deal With SquadUP

Mobile ticketing software provider SquadUP has signed a deal to become the exclusive ticketing contractor to Ngage Esports, the live events business of Dallas-based Infinite Esports & Entertainment that will soon open the 2,500-seat Esports Stadium in Arlington, Texas. The deal also includes other venues that Ngage will manage, including an upcoming home arena for the Houston Outlaws, Infinite's Overwatch League team. SquadUP has a white-label ticketing platform that will be integrated into Ngage’s own site and combined into a single online shopping cart for other purchases, which execs say drives incremental sales.

The deal follows on SquadUP’s contract with Riot games’ NA LCS earlier this year, in which it served as the exclusive ticketing provider for the summer season and regional qualifiers. Infinite Esports is the holding company created in part by MLB Rangers co-Owner Neil Leibman when he bought OpTic Gaming in '17.

For more coverage of the business of esports, visit our partners, esportsobserver.com.

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