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Volume 25 No. 66
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NHL Signs Three-Year Deal With New Amsterdam Vodka

The NHL has "signed a three-year U.S. deal with New Amsterdam Vodka, making it the official vodka of the league." It is the "first league-level partnership for the vodka brand." The NHL had a partnership with Diageo that "covered the broader distilled spirits category." But NHL Senior VP/Business D...

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