Overwatch League Finals Deliver TAD Of 289,000 Viewers In U.S.

The Overwatch League Grand Finals averaged a total audience delivery of 289,000 viewers on U.S. linear and digital properties from July 27-28. That includes live coverage on ESPN, Disney XD, WatchESPN, Twitch and MLG, as well as replays on ESPN2, ABC and the aforementioned digital services. Among those 289,000 viewers, an estimated 45% (130,000 viewers) fell into the 18-34 demo. For Friday’s opener of the Grand Finals, ESPN alone averaged 188,000 TV viewers from 7:00-9:08pm ET. On Sunday, ABC averaged 328,000 TV viewers for the Day 2 re-air. Globally, OWL officials said its total audience was just over 861,000 viewers, a number that includes three Chinese digital distributors and Twitch numbers outside the U.S.

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