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Sports Business Daily issues
Volume 25 No. 235
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15 Seconds Of Fame Signs Multiyear Deal With NBA

By Eric Fisher
June 8, 2018

15 Seconds of Fame has signed a multiyear agreement with the NBA to enable the capture and delivery of fan moments on facility videoboards and game broadcasts at all 29 league arenas. The deal adds to prior pacts 15SOF has with MLBAM, NFL, NHL, the Big Ten Network and many individual pro and college teams. Financial terms were not disclosed, but the deal was struck with the aid of company adviser and The Montag Group President & CEO Sandy Montag. The company last month won Best in Mobile Fan Experience at the ’18 Sports Business Awards.

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