Activision Blizzard Launches Esports Division With Three Hires
Activision Blizzard has hired three traditional sports and entertainment execs to expand a newly created division called Activision Blizzard Esports Leagues. NBA Senior VP/Team Marketing & Business Operations Brandon Snow will become CRO; former Devils and Prudential Center Chief Marketing & Innovation Officer Daniel Cherry (an SBJ/SBD “Forty Under 40” honoree from ’17) will become CMO; and NBCU VP/Revenue Analytics & Strategy Marc Kolin will become VP/Finance & Strategy.
They all report to MLG CEO Pete Vlastelica, who will run the new division, which will oversee Overwatch League and the Call of Duty World League. The new division also will commercialize Activision’s other esports efforts. Each of the new execs will play a part in efforts to sell expansion franchise slots in Overwatch League. Vlastelica also noted the company will give new consideration to further developing the “Call of Duty” esports landscape.
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