Group Created with Sketch.
Volume 24 No. 114
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

X Games Aspen Adds SoFi As Sponsor, While Other Partners Depart

Sponsor turnover continues for X Games Aspen, which is adding online financial firm SoFi for the first time at the “official sponsor” level in '18, but has lost veteran backers U.S. Navy, AT&T, Coors Light and GoPro. SoFi joins returning official sponsors Harley-Davidson, Jeep, el...
This is a SportsBusiness Daily Article. Perhaps you are not logged in to your SBD account or you are not a SBD subscriber.

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...