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Volume 24 No. 217
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Bridgestone Golf Signs Lexi Thomson To Multiyear Endorsement Deal

Bridgestone Golf has signed Lexi Thompson to a multiyear agreement to exclusively play and promote its golf balls. The LPGA pro is currently using Bridgestone’s Tour B X ball, after having played its B330-S for the past two seasons in a non-endorser capacity. Thompson will be featured in marketing and promotional initiatives, encouraging golfers to play the best ball for their individual games. Other Bridgestone endorsers include Tiger Woods, Brandt Snedeker, Matt Kuchar, Fred Couples and Bryson DeChambeau (Bridgestone Golf).